The Importance of Text Choice in Your Logo Development

A logo is the messenger of your company’s brand. More professional your logo design is higher are the chances that your company will be perceived as trustworthy by the customers. These are three types of logo development designs:

  • Text
  • Symbol
  • Picture

Text logo designs are most popular type of logo designs.  If text logo designs are designed well then they are self explanatory about the nature of the business. With text logo designs consumers do not have to do any guess work or recalling when trying to understand about what business are you into?

Most commonly the company names are put as the text in the logo. Text logo is best choice if your company name clearly tells what business are you into for example Ultimate advertising or Max U-Haul. As a text logo is easy to procure, text logo development can be a potential cost saving over picture or symbol logo development.

The text choice in your logo development is very important as that should not only be attention grabbing text but also a relevant text that can talk about the nature of the business that company is into. For example a finance company text logo should exude security and invite trust from the audiences while a marketing company should have a logo that is trendy, stylish and exude creativity.

The text logo also needs to be made visually appealing in order to leave an impact on the minds of the people.

There two elements of a Text logo:

  • Font: Fonts play a very important role in conveying the message of text logo to the audience. There are three different types of fonts that are mainly used:
    • Serif and sans serif fonts: Serifs are embellishments at the end of some of the letters and symbols. Fonts having Serifs are called ‘serif fonts’ and those without serifs are called ‘sans serif fonts’. Serif fonts look visually good when in large size but may become unrecognizable in smaller text sizes.
    • Script fonts: These fonts resemble handwriting. Script fonts may be used to give a classy and elegant feel to the logo design.
    • Decorative fonts: These fonts are visually attractive decorative ones, which appeal to younger audiences like youth and children. These kinds of fonts are best suited to entertainment companies and children products.

Color: The color of the text logo should be very carefully chosen as they exude the essence of brand and its belief.

Text choice in logo development is the key to success of any logo design. If a particular icon, picture symbol does not go well with the image of your company then choosing a well developed text logo design may be the right pick for you to market your business.

Katt DelaCruz is a contributing writer and intern at [MN] [MN] is a web design and creative design studio based out of Miami, Florida USA. If you need assistance with logo development or need web development [MN] will exceed your expectations an assure you results.

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